
It is probably the app that I spend the most time on when I’m on my phone. Its long-standing partnership with Shopify allows smaller merchants to sell their products on Pinterest.I have LOVED pinterest for years and have used it everyday. This concept of social commerce is rising and the Pinterest business model with millions of active users makes it a potential leader in the social shopping space. That makes Pinterest an ideal platform for products like apparel, luxury goods, or travel. Influencers or users in general on Pinterest can convince their followers and friends to prefer the products they are using. Pinterest launched “shoppable” pins to differentiate its platform and allowed retailers to upload their entire catalogs.Ĭonsidering the path Pinterest has taken, it seems that the future of commerce might not be Amazon and the likes. Pinterest has created a totally new and differentiated market among the cluttered social networking industry with its unique virtual pinboards that captures a user’s hobbies and interests. Ben Silbermann, CEO and co-founder Pinterest’s Long Term Goals

It began as a tool to help people collect the things they were passionate about online.

At the 2012 Webby Awards, Pinterest won Best Social Media App and People’s Voice Award for best functioning visual design. Pinterest won the Best New Startup of 2011 at the TechCrunch Crunchies Awards. On August 10, 2011, Time magazine listed Pinterest in its “ 50 Best Websites of 2011” article. Soon Pinterest became the darling application of technology media with its splendid growth. The idea was to establish something that can benefit society at large. In 2010 three entrepreneurs: Ben Silbermann, Paul Sciarra, and Evan Sharp launched Pinterest.
